Copywriter and brand strategist.
Omnichannel brand work within the lifestyle space with emphasis on brand positioning and tone of voice. Based in Brooklyn, New York.
Resume
sharon.meira@gmail.com
EDUCATION
Boston University | Boston, MA | May 2015 | Summa Cum Laude
BA Italian Studies, BA American Studies, minor Journalism | Dean’s List Fall ‘11 - Spring ‘15 | 3.82/4.0 GPA
Università degli Studi di Padova | Padova, Italy | Spring 2014
EXPERIENCE
Freelance Copywriter and Brand Strategist | New York, NY
May 2015-Present
- Brand development and support, from tone of voice guidelines and positioning to brand campaigns and everyday omnichannel copywriting.
- Clientele include Thom Browne, Ritual, Message, JUST Water, Ratio Et Motus, Woven, Elix, Derek Lam, Stone & Strand, Per Diem, Fashionista, The Pizza Cupcake, The Bump, Ketchup World, Bird Brooklyn, Misha & Puff, INDAY.
Flamingo | New York, NY
Copy Lead, November 2020-September 2022
- Develop and define Flamingo brand through insights-based positioning, comms strategy, and tone of voice.
- Guide, oversee, and top-edit written assets assets on all channels.
- Manage one direct report.
Milk Bar | New York, NY
Copywriter, October 2019-November 2020
- Create omnichannel strategic positioning and comprehensive tone of voice guidelines for brand book.
- Contribute written assets for all channels.
- Collaborate in launching nationwide family of CPG products and pivoting business from multichannel to omnichannel, supporting 3.5x growth in 2020
NSTO (Totokaelo and Need Supply Co.) | New York, NY
Senior Editor, April 2017-October 2019
- Own written assets for both Totokaelo and Need Supply Co.'s editorial, social, e-commerce, and physical platforms.
- Manage a team of contracted and freelance writers.
- Contribute to and refine high-level strategic brand language.
La Garçonne | New York, NY
Copywriter, December 2015-January 2017
- Write product copy for luxury fashion merchandise.
- Contribute to development of branded marketing materials (email, blog, social).
UNIQLO
Copywriter, December 2015-January 2017
- Work with small team to overhaul in-store copy in stores internationally.
- Contribute and top edit copy for seasonal LifeWear book.
INTERNSHIPS
Stylight, Inc.
The Week Magazine
SKILLS
Technical: Mac OS, Google/Microsoft Suite, Photoshop, Illustrator, Dreamweaver, InDesign, Quark Express, HTML
Web: Various CMS platforms, MailChimp, SEO, writing for branded social media
Languages: Fluent in Italian