Resume

sharon.meira@gmail.com

EDUCATION

Boston University | Boston, MA | May 2015 | Summa Cum Laude 

BA Italian Studies, BA American Studies, minor Journalism | Dean’s List Fall ‘11 - Spring ‘15 | 3.82/4.0 GPA 

EXPERIENCE

Transport New York | Associate Strategy Director | New York, NY

July 2023-Present

- Contribute across a range of accounts to drive deep, longterm strategy projects and serve as a daily co-thinker to designers. 

- Craft messaging and storytelling with communication frameworks, content strategy, and channel planning. 

- Facilitate creative execution with generative briefs, and engaged copy leadership. 

- Uncover helpful understanding of people and their needs with qual and quant research.

Flamingo | New York, NY

Copy Lead, November 2020-September 2022

- Develop and define Flamingo brand through insights-based positioning, comms strategy, and tone of voice.

- Guide, oversee, and top-edit written assets assets on all channels; manage one direct report. 

Milk Bar | New York, NY

Copywriter, October 2019-November 2020

- Create omnichannel strategic positioning and comprehensive tone of voice guidelines for brand book. 

- Contribute written assets for all channels.

- Collaborate in launching nationwide family of CPG products and pivoting business to digital-first.

NSTO (Totokaelo and Need Supply Co.) | New York, NY

Senior Editor, April 2017-October 2019

- Own written assets for both Totokaelo and Need Supply Co.'s editorial, social, e-commerce, and physical platforms. 

- Manage a team of contracted and freelance writers. 

- Contribute to and refine high-level strategic brand language.

La Garçonne | New York, NY

Copywriter, December 2015-January 2017

- Write product copy for luxury fashion merchandise, contribute to development of branded marketing materials (email, blog, social).

UNIQLO

Copywriter, December 2015-January 2017

- Work with small team to overhaul in-store copy in stores internationally; contribute and top edit copy for seasonal LifeWear book.

FREELANCE CLIENTELE

Thom Browne, L’Objet, Banjanan, Ritual, Message, JUST Water, Ratio Et Motus, Woven, Elix, Derek Lam, Stone & Strand, Per Diem,

Fashionista, The Pizza Cupcake, The Bump, Ketchup World, Bird Brooklyn, Misha & Puff, Taim Mediterranean Kitchen, INDAY

INTERNSHIPS

Stylight, Inc.

The Week Magazine

SKILLS

Technical: Mac OS, Google/Microsoft Suite, Photoshop, Illustrator, Dreamweaver, InDesign, Quark Express, HTML

Web: Various CMS platforms, MailChimp, SEO, writing for branded social media

Languages: Fluent in Italian