Flamingo
As Copy Lead, my responsibilities were to define and enforce Flamingo’s tone of voice and positioning as a challenger brand in the women’s body care and hair removal space. I oversaw copy assets, managing one copywriter, and contributed both writing and creative strategy to all channels, including packaging, campaigns, organic and paid social, website, in-store marketing, and more.
Harrys and Flamingo Pride 2022
A first-of-its-kind cross-brand product collaboration.
Assisted with campaign strategy, packaging copy, 360° marketing campaign.
Your Body in Mind
Out of home campaign, 2022.
Flamingo with Ashley Graham
May 2021
Omnichannel campaign with supermodel and entrepreneur Ashley Graham. Assisted in creating and executing the campaign strategy across all touchpoints, including national distribution in Target stores and a TV campaign.
Packaging
Razor Update
Go-to-market strategy, packaging, digital assets, and omnichannel comms for the launch of Flamingo's redesigned signature razor.
Subscription Launch
A custom subscription service that designs a routine for customers that suits their routine.
